The creative industries are a cornerstone of economic life in the Stuttgart Region. Future-oriented models of work and business, e.g. hybrid work forms, have prevailed in the culture and creative industries from the start.

It is an exceedingly innovative sector, and an important source of genuinely innovative ideas. It mainly produces prototypes, individual works, small scale series and immaterial products. Production and development work is very often project-specific. Almost all companies in the culture and creative industries use modern technologies, especially information and communication technologies. They are not just passive users of technology, but keep providing important impulses for the development of new technological variants for technology producers and developers.With flourishing small and medium-sized companies as customers, a tolerant and open environment, the wide variety of cultural and leisure activities on offer and the high density of training institutes, there are many factors that make the location attractive.